According to Transport Topics, truck drivers are becoming social media influencers. There are several drivers among the Bennett Family of Companies that are on various social media platforms as social media influencers in the transportation industry. In addition, Bennett is a sponsor of Tony Justice, all-American country music artist and truck driver, who also has a considerable social media presence. Learn more about why our drivers and Tony use social media to expand their career.
Eric Hessler
Eric Hessler, owner operator with the Heavy Haul Division at Bennett Motor Express, has been driving trucks for over 10 years. Like many, Hessler began his career in the transportation industry after finishing a tour of duty with the military. While looking for a new career path, he responded to an online ad to attend truck driving school. After he completed the program, his first job was with Stevens Transport hauling reefer. Soon, he then purchased his first truck and trailer; a 2004 Volvo and flatbed trailer, later. Immediately, he fell deeply in love with trucking due to the independence and freedom to travel the open road all over the United States.
Eric Hessler, owner-operator with the Heavy Haul Division at Bennett Motor Express, shares what it’s like out on the road to be a Heavy Haul driver with Bennett on his YouTube channel, Heavy Haul Nation.
Six months into driving, he wanted to have greater flexibility and more skill in hauling other commodities. Eric had never pulled a flatbed trailer in his life and did not have a lot of knowledge and experience. As a new driver, he found himself seeking out knowledge or tips from mentors about the trucking industry. Many fellow truckers were happy to help, but Hessler realized he still needed help. He turned to the internet to help with further questions.
“I started my YouTube channel, Heavy Haul Nation, in July of 2020. When I was a new driver, I found myself going to YouTube to learn more about truck driving from those in the trucking industry that had been doing it a bit longer. While searching YouTube, I could not locate any useful content or tutorial videos (i.e., how to secure loads, how to handle DOT inspections, etc.) that answered my questions. I now create useful videos that I think would help other drivers.”
– said Eric Hessler, owner-operator with Bennett Motor Express
With many videos, his channel is a beneficial resource for truck drivers, gives other drivers in the industry a look into the life of a heavy haul truck driver, and it also shows his young children what his daddy does while working. As of today, Hessler’s channel has over 29,000 subscribers. Learn more about Eric Hessler here.
Tony Justice is an All-American country music artist and truck driver. Bennett is a sponsor of Tony this year as he travels on an eventful tour at truck shows across America while also promoting his upcoming new album, “Greatest Shifts.” He is one of country music’s most talked about independent artists, selling over 100,000 albums, gracing magazine covers, and earning over 20 million YouTube views. His music is All-American, respectful, adventurous, and honors the lifestyle of the hard-working patriots he meets every day in small town America as a truck driver.
Brett and Stephanie Taylor at Wreaths Across America Day in 2020.
His YouTube channel, Patriot Specialized, was created with the mission to provide drivers some insight into the ins and outs of hauling specialized freight.
“Since being a driver for 23 years, I know a thing or two about moving specialized freight. We hope with our YouTube Channel, Patriot Specialized, it will provide new and existing drivers with an entertaining and educational training tool to learn more in the world of specialized freight. I do my best to help drivers gain some skills to move around the country and maximize their loaded miles therefore helping to increasing their bottom end.”
said Brett Taylor, driver with Ace Doran
Follow Brett’s YouTube channel, Patriot Specialized, to learn more about hauling specialized freight.
Terrence and Sharon Cooper
With 15 years’ experience in truck driving, Terrence Cooper is an owner-operator with Bennett Motor Express. As a child, Terrence grew up around uncles that were truck drivers; they would take him out on the road from time to time and tell him stories of being a driver. After that, he was hooked and that’s when he knew that’s what he wanted to be in life.
His wife, Sharon, joins her husband when he is out on the road. They have been married for five years and have six children and four grandchildren. Since their children have graduated from college, they are currently living an “empty nester” lifestyle. Terrence enjoys being able to spend time with his wife as he travels around the country.
Follow “Going Broke Trucker” on social media to see what it’s like out on the open road with Terrence and Sharon Cooper.
Terrence originally got on TikTok just for fun but then after meeting Eric Hessler, BME owner-operator, three years ago that’s when he urged him to start posting content about being a truck driver and life on the road. Before that, Terrence and Sharon were making videos as a “diary” to show their children and grandchildren of what they do over the road and their life but were not sharing these videos on social media. That’s when they decided to start showing others their videos and now have a social media presence on TikTok, YouTube, Instagram, and Facebook with their handle “Going Broke Trucker”.
“I love doing the videos. After being in the truck all day long and dealing with either traffic or crazy situations on the road, it gives me an escape. It gives me something to occupy my mind of doing them. One of the main reasons for the channel (Going Broke Trucker) is to show people what it is like out on the road and hopefully inspire others to join the industry. We also wanted to share our evolution from where we started from dry van, reefer to flatbed and now to step deck. We hope to eventually move into the heavy haul industry. “I’ve met some great people on there (social media) and made some very good friendships. The trucking community on social media is very close knit.”
said Terrence Cooper, BME owner-operator
Watch his TikTok video here to see how he uses this platform, to lift up fellow drivers when they are going through a rough time in their life. After creating his TikTok channel three years ago, Terrence now has over 3,000 followers.
To learn more about driving opportunities at Bennett, please visit www.drive4bennett.com.
Today, we honor our 2023 Drivers & Women of Excellence award recipients. We value our drivers/employees and take pride in celebrating them during our annual Drivers Appreciation event. 2023 has been an extraordinary year and these women have performed with the highest levels of professionalism and represent the best in the industry. Please take a few moments to watch as Marcia Taylor, CEO of Bennett Family of Companies presents the winners with their awards in a virtual format.
The Bennett Family of Companies race teams took to the track last weekend continuing the 2024 race season with the TransAm Series at Road Atlanta and the Xfinity Series at Circuit of the Americas (COTA).
Today, we honor our 2023 Drivers & Women of Excellence award recipients. We value our drivers/employees and take pride in celebrating them during our annual Drivers Appreciation event. 2023 has been an extraordinary year and these women have performed with the highest levels of professionalism and represent the best in the industry. Please take a few moments to watch as Marcia Taylor, CEO of Bennett Family of Companies presents the winners with their awards in a virtual format.
Bennett Motor Express (BME) owner-operators, Daniel and Phyllis Snow with Snow Trucking recently attended the 75 Chrome Shop’s 25th Annual Truck Show Extravaganza held on April 28-30, 2023, in Wildwood, Florida. During the show, they were approached by “Mutha Trucker News” to speak on the current state of the freight market. Since the beginning of this year, the team drivers have only been home one week. The couple shared how it is very hard to find freight and be able to make a living without putting in the extra hours out on the road in today’s market.
Safety is Priority One at the Bennett Family of Companies. That’s why it was important for Alicia Echols, Director of Safety and Compliance with Bennett Heavy & Specialized, LLC (BHS), to be a part of the recent Truckload Carriers Association (TCA) webinar to discuss the significance of “Making Risk Reduction a Fleetwide Initiative.” During the webinar, Alicia spoke on a variety of topics including a safety culture within Bennett, communication strategies, safety initiatives and driver engagement efforts around safety.
Bennett Family of Companies’ freight agents, field offices and company employees gathered for Bennett’s Ft. Worth Symposium held on March 9-11th at the beautiful Omni Hotel in Ft. Worth, Texas, for the second consecutive year.
The weekend officially kicked off on Thursday evening with a fun-filled “Wild West” themed welcome reception. Attendees wore their favorite cowboy boots and enjoyed a night of music, drinks, food, dancing, and networking.
Bennett Family of Companies’ freight agents, field offices and company employees gathered for Bennett’s 43rd annual Symposium held on February 3-5th at the beautiful Hilton Peachtree City Atlanta Hotel and Conference Center in Peachtree City, Georgia, for the second consecutive year.
Wreaths Across America (WAA) is an organization that coordinates wreath laying ceremonies at more than 3,400 locations across the United States, at sea, and abroad to help remember veterans and their sacrifices. Since 2017, the Bennett Family of Companies and the Taylor Family Foundation have proudly supported WAA during the Christmas season by providing trucking and financial support for the organization.
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