Bennett Motor Express Launches New Recruitment Effort
Drive4BME Aims To Add, Retain 200 Contractors in 30 Days
ATLANTA, April 16, 2010
Specialized freight transporter Bennett Motor Express (BME) today launched “Drive 4 BME”, a new nationwide recruitment campaign to lease on more than 200 new owner/operators in 30 days.
The McDonough, Ga.-based company will kick-off the program today at headquarters with a live webcast to its recruitment center in 12 states, followed by a live broadcast of the company’s new XM radio station 171 advertising spots, and end with the debut of a new recruitment website, www.drive4bme.com.
BME President and campaign spokesperson David Lowry will join some of the company’s 574 employees to promote “Drive 4 BME”. The 30-day campaign aims to add qualified owner/operators to the company’s five divisions, while also focusing on retention of its 600 drivers. “Owner/Operator retention and recruitment is key to our strategic growth, and I believe our strong safety and family culture give us a competitive advantage in recruiting professional owner/operators,” says Lowry.
For qualifications and application information, visit www.drive4bme.com.
